Long-tail keywords are longer, less common keywords that offer a couple of advantages for search marketers: Make sure you are tracking the right keywords, that’s the first step in presenting your CMO with the importance of SEO.Īnother strategy to improve SEO keyword ranking is to focus on long-tail keyword rankings. Surprisingly, a lot of people don’t track rankings for the right keywords. There are a number of strategies to improve keyword ranking. If you’re a marketer finding keyword research difficult or frustrating, take a break and look at this funny blog post by Samantha Winchell from Hubspot, 25 Keyword Research Problems That Only Marketers Understand. It is extremely important to track this KPI alongside other SEO Metrics and KPIs to get a full understanding of your keywords.

The Keyword Ranking KPI is extremely helpful in pointing out the positive and negative impact of your SEO efforts, but it is limited in telling you why. It’s a well-accepted fact that the top 3 keywords receive the majority of clicks in search results, with the lion’s share going to the first result. When it comes to search engine marketing, this is the quintessential KPI as it demonstrates the effectiveness of your website at getting ranked on Google and attracting organic traffic. A higher keyword ranking indicates better visibility and more organic traffic to your site. Keyword Ranking refers to the position a website holds on search engine results pages (SERPs) for a specific keyword or search query.

Keyword search ranking